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professional designA good work often contains a good ideaA good work for your first impression is: shinesIn a certain scale of the exhibition, how to make more visitors to pay attention to your company, really want to spend a little thought. Many visitors are to the scene before they decide to visit any booth, then, creative and innovative booth will be able to attract the attention of such visito
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Exhibition design pr

The booth is very attractive, pleasing, gives a good feeling, leaving a deep impression. There are many factors in the design of the exhibition, the need to use art to combine these factors, so that it can produce the best visual effects and good psychological effects.A typical exhibition design process will follow the steps below:1. Get customer information, communicate with customers (as far as
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   Shenzhen Ruler Exhibition CO.,LTD. is committed to the exhibition hall exhibition, corporate exhibition hall, commercial exhibition booth, product showcase, commercial counter design and installation, conference planning and other professional display service agencies. Companies rely on the advantages of excellent creative resources, leveraging the "design capital" of China's first special economic zones - the rapid development of Shenzhen, in pursuit of the most valuable display of art as a vision, and actively expand interactive cooperation; To prosperity and modern display art for the mission, and constantly forge ahead. Has been formed art consultant led, creative team-led, the implementation of the project team, strategic cooperation alliance of professional team operation advantage. The company has a group of experienced, 

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Enterprises choose their own exhibition skills

For enterprises, the purpose of participating in the exhibition is to be able to achieve satisfactory results, the most worried about is a lot of effort but labor and reactive. How to choose their own exhibitions? Enterprises may wish to consider from the following aspects:

Choose the right place and time. Enterprises can participate in the exhibition to expand the new market is a multiplier way, one can understand the peer information, two can examine the local market demand and potential, three can be through the exhibition during the extensive contact with the local agent dealers, to find the right cooperation partner.

Determine the nature of the exhibition. Exhibition industry competition to a certain extent, inevitably mixed situation, therefore, the correct nature of the exhibition is suitable for business participation, is required to do before the exhibition homework.

Examine the qualifications and level of the organizers and contractors. Due to the success of the exhibition and achieved good results, depending on the organizers and contractors in all aspects of the work details, cooperation and performance, exhibitors can be repeated with the organizers of the exhibition contact, observe and understand the organizers in the operation In order to judge the organizers and contractors of the qualifications and level of the ability to hold high-performance exhibition.

Understand the history and promotion of the exhibition. The advertising campaign of the exhibition occupies a large proportion of the exhibition cost. How much benefit a final event can often depend on the extent and effectiveness of the show's advertising and advertising. Exhibitors in the decision whether to participate in the exhibition, should be a comprehensive understanding of the exhibition's propaganda, and thus determine the organizers of the exhibition plan may bring what kind of effect, which is the enterprise should be one of the most familiar before the event. If it is held for many years, the influential well-known exhibition, this is for reference only.

Understand peer attitude. Industry brand-name products to participate in the exhibition, both to improve the exhibition of the grade and attractiveness, but also to promote the benefits of other products exhibitors. Enterprises in the planning exhibition, should be more to the industry enterprises and people to understand the attitude and evaluation of exhibitors, to confirm the exhibition may reach the scale and impact.

【Details】
How do companies show themselves at the show?

In the current market-oriented economic era, to sell their own products out, and let more people understand their products, in addition to advertising, to participate in the exhibition is one of the most important marketing methods. With the development of the exhibition economy, there are more companies and groups to join the ranks of the exhibition. Through the exhibition can be better to attract new customers, find potential customers, save costs, save time and other marketing objectives.

However, how to show themselves in the show better, become a big headache business exhibitors problem, to better show themselves in the show, the enterprise should do the following:

1. Choose the most suitable exhibition for your exhibition.

A good exhibition may not be suitable for the enterprise is the appropriate exhibition. Different exhibitions to attract exhibitors and the audience is different, and some are attracted buyers across the country, and some are attracted to the local buyers, therefore, of course, will affect the enterprise sales targeted and effective. For example: in a science and technology-oriented exhibition, should show more technology products, rather than take a favorable strategy to sell.

2. Make good use of "people". At the show, talent is the most active factor.

Do not sit still. Sitting in the booth during the exhibition, leaving the impression that you do not want to be disturbed. In addition, to be enthusiastic. Often speak well, behave warmly, it will become warm, and vice versa. Try to remember the name of the potential customer, mentioned in the conversation from time to time, which can also give customers a deep impression.

3. Show the form to be enough to attract.

In the exhibition, people always keep moving, stop moving and then move the way to watch the booth space in the exhibits and from the information received. How to seize their eye in the process, so that in a long time in the exhibits exhibition area to stay to enjoy, it is necessary to design the plane visual form. The specific approach is to design attention to the relationship between text and graphics, pay attention to the elements of the unity of harmony, echo the theme. In addition, all exhibition design needs to be carried out within a certain space, usually from the plane to the three-dimensional space to the overall planning.

4. Focus on the exhibition of the product display.

In many exhibitions, exhibitors in order to attract the eye, will get all kinds of performances to attract people's attention, but this may cause a overwhelming situation, people are not concerned about your product but your performance. So, how to show their products is a key factor in the success of the show.

【Details】
Foreign trade personnel to participate in the exhibition of the Notes

Strictly in accordance with the provisions of the exhibition time to arrange the work of the exhibition, the first inventory of the exhibits shipped to confirm the accuracy of the exhibition after the show. The exhibit should be of a certain artistic nature, which can attract the audience and, if necessary, ask the group design designer to give the advantage of assisting the exhibition. Buyers can look at the products of different manufacturers at a glance and quickly make judgments; sellers must consider how they can stand out from a wide variety of similar products to attract the attention of buyers. Therefore, exhibitors must be combined with product characteristics, in the "comparison" word on the effort. In the face of fierce competition, each exhibitor must have their own winning ace. This ace may be a trademark, patent or unique design, it may be price, quality or perfect service. This requires the booth staff to combine the characteristics of exhibitors, flexible to deal with: the case of mass consumer goods, should focus on establishing a brand image, in the formation of affinity in consumption; such as new products, to vigorously promote its unique; Sex, it should be emphasized in the technical breakthrough. Effective marketing will enable potential customers to trust in the exhibitors, interested in the products and services they display, resulting in purchase intentions.

Reception of customers is the most critical work during the exhibition. Reception can be divided into important customers, existing customers, potential customers, the general audience of four categories, which received the potential customers to participate in the exhibition is the main goal and the greatest value lies. Of course, the existing customers to maintain a good relationship, but do not greet the exhibition too long, so as not to affect the reception of new customers; the average audience just polite relative, do not spend too much time and effort. Whether it is good at screening and mining potential customers, is a measure of the level of exhibitors an important indicator of the level of business.

【Details】
Hong Kong exhibitors to know

1, Hong Kong exhibition to build a month before the Hong Kong and Macao permits.

2. With a good conversion plug, because Hong Kong with foreign countries, even the mobile phone charger is a very thick three-legged British plug, so it is best to bring their own plug, such as forgetting to buy 10 yuan / month in Hong Kong market, or To the hotel front desk to borrow, almost all hotels in Hong Kong will be ready! Know the past will be used in the mainland.

3. To the Hong Kong exhibition to build, the Bank of Shenzhen to change the Hong Kong dollars in the streets of Hong Kong are also very easy to change the exchange, but the exchange rate will make you suffer. Bring their own slippers, because the hotel does not provide disposable slippers, do not dyed authentic Hong Kong feet.

4. wash supplies, needless to say, I think it is their own good, the hotel is not particularly good.

5. Hong Kong exhibition time days are relatively small, generally 1 to 2 days, rarely as domestic 3 days. But it is better to normally closed at 10 o'clock and do not charge overtime costs, unlike the domestic per square hour charge.

6, Hong Kong exhibition of artificial expensive, sub-size workers, large general 1200 Hong Kong dollars / day (wood \ electrical \ art), small work 500-800 Hong Kong dollars / day range, and is divided into different periods, 9: 00-18: 00 workers: 18: 00-22: 001 workers, 22: 00-24: 00 half workers; and at 3 pm must provide workers with bread and drink and the like, because this is the inherent afternoon tea in Hong Kong people Do not look is the afternoon tea is also very expensive, a about 35-40 Hong Kong dollars. 10 people, then it is terrible! Because you have been out at noon 40 yuan / copies of fast food. Travel or business visa to Hong Kong is very serious punishment, so the workers are Hong Kong residents.

7, Hong Kong exhibition of other costs are also high, such as transportation costs, handling, Hong Kong requires the booth must be transported to the designated location to clean up, and if the exhibits to be shipped back to the country, you need to declare and pay more than 30% tariff; Very strict, do not expect to pile on the roadside regardless of or not admit, because your deposit is returned within two months after the end of the exhibition. Do not expect the booth and then back to the mainland, but that import Oh! Consider yourself well! More trouble than going out!

8, the Hong Kong exhibition of the transport schedule in strict accordance with the time sub-arrangement, as most of the exhibition organized by the TDC, so the first time to take care of their exhibitors approach; and then by car time in batches approach discharge. Do not expect to jump the queue, but also can not insert the legal society has a way to let you go in order.

9. It is very important for those who smoke to smoke and smoke in Hong Kong. My experience is not to smoke in any building or you will have a lot of trouble because the people of Hong Kong are in the streets With a trash can smoke, but in your own hotel room, of course no problem.

10. As soon as possible to get up to choose the subway or bus transport, the Hong Kong subway that is in all directions, or sit taxi, then I see the destination after you will regret and pity you a few Hong Kong dollars.

Therefore, a small special booth to build dismantling down, at least also need the cost of HK $ 10,000. The exhibition pre-production, the best are placed in Shenzhen, Dongguan completed. So that can save a lot of money, if produced in Hong Kong, I see the home of the fertile land is not enough to do a minimum booth. The above is a personal experience, may not be rich! But it should be a little role!

【Details】
How to choose foreign exhibitions

Foreign exhibition, participated in the exhibition notice, to participate in foreign exhibition experience, select foreign exhibition, select the exhibition company

Going abroad, face-to-face communication with potential customers is an important and effective way for enterprises to open up overseas markets. However, due to the long preparation period and expensive cost of participating in foreign exhibitions, how is it in tens of thousands of overseas exhibitions It is very important to screen and choose your own show.

 

 

According to our many years of experience, choose to participate in which foreign exhibition should at least consider the following aspects:

Professional, industry counterparts?

Highly segmented and increasingly specialized exhibitions have continued for many years. At present, in the exhibition industry is highly developed in Europe and the United States market, almost every industry has more than one professional exhibition to choose from. Such as the hardware category of the German Cologne "application of heaven and earth" hardware exhibition, the United States Las Vegas Hardware Show (temporarily changed to Orlando this year); auto parts are Germany Frankfurt, Paris, France and the United States Las Vegas Auto Show; There are French Paris building materials exhibition, the Brazilian building materials exhibition; machine tools are the United States IMTS and the European EMO show; refrigeration air conditioning category Germany IKK exhibition, France Interclima exhibition, the United States AHR show; toys are Nuremberg toy exhibition; books published in Frankfurt Exhibition, etc, etc. If you intend to go abroad exhibitors, the first of the industry should be well-known exhibition have a general understanding, and then integrated market, price and service and other factors to make a choice.

Of course, the world's hundreds of millions of products, and show again professional can not be fine to each product to make a special exhibition to. At this time, we need to classify, but also to understand the international adoption of the product division methods and methods. Take the bearings, in addition to China's professional bearing exhibition, the developed areas in Europe and the United States has no special bearing class exhibition, it is not to say that there is no bearing products exhibition, but Europe and the United States is often the bearing products Industrial exhibition, transmission exhibition, industrial extension exhibition or automation exhibition. The world's largest exhibition "Hanover Industrial Exhibition" from the name simply do not see a bearing, but it actually contains the world's largest power transmission exhibition can also be said to include the world's largest bearing exhibition in the inside.

Although the professionalization of the world exhibition industry trends, but by the level of economic and she will limit the development of the world there are many less developed areas of rare professional exhibitions in these areas are often only a comprehensive exhibition. In addition, the Chinese government for political and political considerations, each year will choose in some areas held "China Commodity Exhibition", "China Brand Exhibition" or "China Technology Exhibition" and other comprehensive exhibition. Is not to say that a comprehensive exhibition on the exhibition will not work well! For some of the more closed market, almost all foreign goods will be welcomed, and the selling price will be much better than the mature market. There is also a superiority: the cost of attending these shows is generally low.

 

Is it appropriate for the expansion of the target market?

To find a suitable professional exhibition, followed by also consider whether the exhibition in line with the needs of enterprises to develop the target market. In recent years, the rapid development of the Mexican Guadalajara Hardware Fair, the exhibition is called the world in addition to Cologne and the US Hardware Show outside the third largest foreign hardware exhibition, professional influence and audience popularity are no But if the company's recent target market is not Mexico or even its surrounding areas, or enterprises in the Mexican market has an exclusive agent, then choose the show is clearly not appropriate.

Another example, in the refrigeration and air conditioning industry reputation of the German IKK exhibition, very professional, large scale, but if the enterprise products have not yet received CE certification, then naturally should not choose this exhibition.

Another point may need to pay special attention: As Europe and the United States more and more emphasis on the protection of intellectual property rights, China's exhibition industry has launched a "blue sky" program, so in the choice of foreign exhibitions, especially Europe and the United States show, the need for special attention to exhibits Infringement of the suspect. If the exhibits are "biological" is not so confident, it is recommended not to choose Europe and the region's well-known, hot show

【Details】
36 successful features of the show

Shenzhen City Cantabile Exhibition Co., Ltd. (www.tyhdy.cn) uphold nearly 10 years of exhibition planning professional experience, especially carefully planned to provide all kinds of exhibition design planning, and you want to show your activities to create a "hundred percent" The results and benefits, and truly achieve a successful, fruitful results.

Successful exhibition must have the following 36 features:

1) Design the theme carefully: Design the plan for the development of the future exhibition, the direction, the focus of the promotion and the theme (Theme). At the same time, the theme is more likely to attract more participation.

2) to assist the international bidding data collection: to participate in international bidding requires all kinds of complete information and information, such as conditions, with the conditions and the environment, support letters, budget and response conditions, must first plan.

3) Plan a complete bid to perform operations: how to report to the International Conference Committee, what information to prepare (what is your city's most competitive focus?), How to fight for the support of representatives, while bidding success.

4) to assist the establishment of the working committee: the organization of the exhibition has many details of the work, so the delivery of the working group of the division of labor duties, organization, work responsibilities and responsibilities and the work of the Committee and the preparatory meeting, should first set up the practice.

5) Determine the name and timetable of the exhibition: any exhibition time should be staggered with other regions or world meetings in order to avoid time duplication, but also easy to attract more participants to participate, of course, the name of the exhibition is also important, but also affect The will of the meeting.

6) Planning the exhibition mode and practice: the international exhibition should be clear the mode and practice of its first arrangements, so as to be able to start the correct and direction to organize exhibitions and work.

7) Detailed assessment and budgeting: the budget required for the overall exhibition is an important key factor in the success of the exhibition, the breakdown of the forecast, the number of requirements, the duration of the demand and the way of handling, all affect the budgeting and assessment calculations.

8) Analysis of funding sources and timetable: the income of the exhibition from the registration fee, booth fees, advertising and other, but the amount of the Department, the proportion and what time will be recorded, have a certain impact.

9) Establishment of fundraising mechanisms and practices: Many of the meetings are held on the basis of sufficient funding, but how to raise money, how to find the object? Is not the preparation of the fundraiser brochure? Seeking sponsorship practices should be carried out? Should be planned to To achieve the purpose of raising funds.

10) Construction of the General Assembly revenue and expenditure procedures: to handle international exhibitions of course to open foreign exchange revenue and expenditure accounts, but how to open the income and expenditure accounts how to operate? There should be a set of professional practices, but also the establishment of revenue and expenditure procedures, To ensure that the exhibition smoothly.

11) Confirm the professional exhibition planning consultant: a successful international exhibition, absolutely need to hire experienced, professional and enthusiastic consultants or companies to provide professional planning, of course, how to search, confirm and cooperate with each other is an important starting point.

12) Exhibition site search and survey: to select the resort? City Convention and Exhibition Center or the University of the large area to the number of groups of rooms? The real size and height of the appropriate height is the focus of the survey site The

13) Confirmation of venues and surrounding conditions: The venue requires considerable cooperation, such as whether it is easy to reach? Matching audio and video conditions? Related service conditions, are focused on the need to consider.

14) to confirm the overall exhibition process: the agenda and the operation of the exhibition should be arranged in advance planning, naturally easier to promote the preparatory work, and effectively attract participants and exhibitors.

15) Planning various activities: the exhibition has a lot of related activities, such as opening and closing ceremonies, reception reception, cultural night, visit the trip and travel programs, these are the preparatory planning priorities for the exhibition?

16) Planning the speaker and presentation: the international conference speaker, published practices, with talkers, commentators and moderators, etc., are the need for careful planning and arrangements, the establishment of the academic committee is aimed at this demand.

17) to invite the invitation to the conditions: to what way to invite? To provide what conditions? How to determine the list, the time limit for the invitation? Have determined whether the active participation of the speaker factors.

18) Planning papers Collection method: what kind of theme? Is it necessary to first pay the abstract "Abstract"? Set the delivery time and planning papers to collect the mode of operation, have a greater impact on the proportion and collection of papers.

19) to assist in the establishment of paper selection mechanism: for the paper after the submission, whether the meeting published standards and homework, there should be a fair and clear approach to make the paper published for the General Assembly to create a richer connotation.

20) Proceedings Compilation and printing operations: As the paper solicitation has a certain format and timetable, editing, art design and printing, have a very demanding standards, it should be made to international standards.

21) Proceedings Publishing and shipping operations: Will the proceedings be printed for the number of copies, and will be sent to the library and related academic units after the meeting in order to facilitate future retention.

22) Conference papers published and confirmed: to participate in the meeting of the list of people must be determined in advance, how long to publish? How much time to answer comments and are related to the smooth flow of the matter.

23) Construction of the registration mechanism: the overall exhibition of the registration, ranging from more than 50 people, as many as thousands of people, so how to set up network registration, fax registration or other means, or whether the network can pay, two or more registration can Concessions, these are the registration mechanism to be determined.

24) to send a circular and confirm: Announcement has a first, second or last time, mainly in the establishment of the meeting time, mode, accommodation, transportation, venues and a brief introduction to the agenda.

25) Establish a list of potential participants: first to understand those people, those units are likely to participate in the use of marketing propaganda approach, together with the potential list, you can attract more people to participate.

26) to assist in the planning of registration operations: including on-site registration, pre-registration, registration fees and account opening and so on are at the beginning of the registration to confirm the first, and to set the way to register.

27) Registration and collection: Registration fee will be due to early registration (early bird) and have different standards, how to apply for dependents? Receipt is the adoption of wire transfer, credit card or check? Should be clear?

28) Confirm and make the list of participants: After accepting the application, you will start to confirm the list to see if those units can be more and more people to register, and ready to start making brand name

29) Design and production of the General Assembly Print: The overall representation of the international convention and exhibitions can be seen by the design and production of its conference prints, including brochures, brand names, announcements, table cards and assembly manuals.

30) Planning of print content operations: As the international conference and exhibition for the text of the printed matter, there is a certain demand for the arrangement, the content must also be simple and clear and easy to find, usually two languages coexist (such as English, English, etc.)?

31) to understand the needs of printed matter and distribution: for the text of the printed matter to print the number of copies of what material? Those institutions are the main distribution of the object? Of course, to allow the text of the printed matter to achieve efficiency, is the most important.

32) Planning Exhibitions and Arrangements: For the International Conference, the exhibition is a very important resource, so how to plan and integrate exhibitors, encourage innovation and development, knowledge exchange, so as to determine the theme, size, environment and Participate in the object, are planning priorities?

33) to determine the exhibitors and pricing revenue and expenditure approach: exhibitors in accordance with the theme of distinction, select the location of the exhibition, and pay according to different pricing show, of course, exhibitors still need a lot of software activities and hardware equipment and marketing strategies in order to expand the exhibition benefits and impact force.

34) to do a good job in the declaration of propaganda work: a good show activities need to vigorously promote the expected number of viewers? Is there a professional forum with important manufacturers will participate in the process and efficiency, but also the focus of the text of the operation.

35) Registration and fee registration: Registration is required to detail the planning and operation of those well-known manufacturers, those who have a high degree of cooperation with the manufacturers, should be confirmed and registered as soon as possible, making the overall display activities can be carried out smoothly.

36) held exhibitors briefing session: basically an exhibition of up to hundreds of people, how to set the entry time? When to take a good booth? Noise, clearance, exit goods, etc., are required before the show clear

【Details】

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